CENTERING YOUR BRAND - with Bliss Lau and Jasmine Takanikos -


An interactive workshop on the fundamentals of brand building and business development, Lau & Takanikos will provide active frameworks for beginning the process of shaping and refining your brand. You can expect to learn the principles behind brand building and how to apply these lessons to your business, inclusive of pricing structure, brand identity & social media strategies. 


Please bring your designs- you will be sent a socratic questionnaire prior to the class to prepare for the Centering Your Brand process.  


The class will be taught by:

BLISS LAU: Bliss Lau's visionary approach to jewelry design is intrinsically rooted in the concept of jewelry as a physical experience — inspired by sensuality and structure. Throughout the evolution of her work, Bliss has elegantly juxtaposed dichotomous relationships — bold and delicate, bound and free, organic and linear— and embraced the interplay between them to create both fluid and kinetic forms. 

Raised in Honolulu, Hawaii and educated at Parsons, Bliss Lau is based in New York City where she frequently draws inspiration from such diverse sources as the bold writing of Anaïs Nin, the mathematically precise art of M.C. Escher and the elegant architecture of the Chrysler Building and Brooklyn Bridge.

Dedicated to supporting the next generation of designers, Bliss teaches workshops throughout the world, including Centering Your Brand, a first-of-its-kind workshop intensive at Parsons School of Design, created with co-teacher and brand strategist Jasmine Takanikos.

JASMINE TAKANIKOS: Jasmine Takanikos is a branding and marketing strategist, as a professor at PARSONS she has created her own curriculum for the continuing-ed department called Centering Your Brand. She has deep roots in lifestyle branding, running her consultancy for the past 11 years her
work spans industries with clients in wellness, sportswear, real estate, fashion to name a few. Takanikos’s method on the positioning of self- BrandHuman is in global partnership with Soho House, she holds talks monthly in LA, Malibu and New York.

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